wet n wild rebrand
This project focuses on re-branding a low-end, cheap makeup brand (Wet n Wild) in order to look more high-end, luxurious and rich. The aim for the re-brand is to cater to a wider audience, providing them with makeup that they can afford and trust because of its sleek, minimal and convincing design.
The rebranding brief for Wet n Wild particularly focuses on a set of key design elements: the packaging of a set of 4 products, elements that work alongside the products (gift wrapping and introduction card), brand guidelines and webpage re-designs for each rebranded product
. The overall rebrand for Wet n Wild focuses on a more minimal, high-end and consistent aesthetic throughout each element.